1. MacInnis DJ, Folkes VS. The disciplinary status of consumer behavior: A sociology of science perspective on key controversies. Journal of consumer research. 2010 Apr;36(6):899-914. [DOI:10.1086/644610]

2. Trudel R. Sustainable consumer behavior. Consumer psychology review. 2019 Jan;2(1):85-96. [DOI:10.1002/arcp.1045]

3. Arndt J. Paradigms in consumer research: a review of perspectives and aapproaches. European Journal of Marketing. 1986 Aug 1;20(8):23-40. [DOI:10.1108/EUM0000000004660]

4. Battalio RC, Fisher Jr EB, Kagel JH, Basmann RL, Winkler RC, Krasner L. An experimental investigation of consumer behavior in a controlled environment. Journal of Consumer Research. 1974 Sep 1;1(2):52-60. [DOI:10.1086/208591]

5. Belk RW, Scott L, Askegaard S, editors. Research in consumer behavior. Emerald Group Publishing; 2012 Dec 20. [DOI:10.1108/S0885-2111(2012)14]

6. Hameed A, Waqas A, Aslam MN, Bilal M, Umair M. Impact of TV advertisement on children buying behavior. International journal of humanities and social science. 2014 Jan 4;4(2):246-61.

7. Mothersbaugh DL, Hawkins DI. Consumer behavior: Building marketing strategy. McGraw-Hill; 2016.

8. Howard JA, Sheth JN. The theory of buyer behavior, New-York, John W iley & Sons. 1969.

9. Robertson TS, Kassarjian HH. Handbook of consumer behavior. (No Title). 1991.

10. Solomon MR. Consumer behavior: Buying, having, and being. Pearson; 2020.

11. Williams BC, Plouffe CR. Assessing the evolution of sales knowledge: A 20-year content analysis. Industrial Marketing Management. 2007 May 1;36(4):408-19. [DOI:10.1016/j.indmarman.2005.11.003]

12. Gajjar NB. Factors affecting consumer behavior. International Journal of Research in Humanities and Social Sciences. 2013 Apr;1(2):10-5.

13. Hoyer WD, Stokburger-Sauer NE. The role of aesthetic taste in consumer behavior. Journal of the Academy of Marketing Science. 2012 Jan; 40: 167-80. [DOI:10.1007/s11747-011-0269-y]

14. Moschis GP. Life course perspectives on consumer behavior. Journal of the Academy of Marketing Science. 2007 Jun; 35: 295-307. [DOI:10.1007/s11747-007-0027-3]

15. Cohen JB. Attitude, affect, and consumer behavior. Affect and social behavior. 1990 Mar 30:152-206.

16. Olson JC. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. Mcgraw-hill; 2005.

17. Moschis GP. Stress and consumer behavior. Journal of the Academy of Marketing Science. 2007 Sep; 35: 430-44. [DOI:10.1007/s11747-007-0035-3]

18. Engel JF, Kollat DT, Blackwell RD. Consumer behaviour 3rd ed. Holt, Rhinehart & Winston, New York, NY. 1978.

19. Jisana TK. Consumer behaviour models: an overview. Sai Om Journal of Commerce & Management. 2014 May;1(5):34-43.

20. Brown A, Deaton A. Surveys in applied economics: models of consumer behaviour. The Economic Journal. 1972 Dec 1;82(328):1145-236. [DOI:10.2307/2231303]

21. Gabbott M, Hogg G. Consumer behaviour and services: a review. Journal of marketing management. 1994 May 1;10(4):311-24. [DOI:10.1080/0267257X.1994.9964277]

22. Hubert M, Kenning P. A current overview of consumer neuroscience. Journal of Consumer Behaviour: An International Research Review. 2008 Jul;7(4‐5):272-92. [DOI:10.1002/cb.251]

23. Plassmann H, Venkatraman V, Huettel S, Yoon C. Consumer neuroscience: applications, challenges, and possible solutions. Journal of marketing research. 2015 Aug;52(4):427-35. [DOI:10.1509/jmr.14.0048]

24. Smidts A, Hsu M, Sanfey AG, Boksem MA, Ebstein RB, Huettel SA, Kable JW, Karmarkar UR, Kitayama S, Knutson B, Liberzon I. Advancing consumer neuroscience. Marketing Letters. 2014 Sep; 25: 257-67. [DOI:10.1007/s11002-014-9306-1]

25. Kenning P, Hubert M, Linzmajer M. Consumer neuroscience. Ein transdisziplinäres Lehrbuch. 2014;1. [DOI:10.17433/978-3-17-025865-5]

26. Javor A, Koller M, Lee N, Chamberlain L, Ransmayr G. Neuromarketing and consumer neuroscience: contributions to neurology. BMC neurology. 2013 Dec; 13: 1-2. [DOI:10.1186/1471-2377-13-13]

27. Peighambari K, Sattari S, Kordestani A, Oghazi P. Consumer behavior research: A synthesis of the recent literature. Sage Open. 2016 Apr 20;6(2):2158244016645638. [DOI:10.1177/2158244016645638]

28. Gbadamosi A. Consumer Behaviour and Digital Transformation. Taylor & Francis; 2024 Mar 11. [DOI:10.4324/9781003242031]

29. Ruvio A, Iacobucci D. Consumer Behavior. John Wiley & Sons; 2023 Feb 1.

30. Krishna A. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior. Journal of consumer psychology. 2012 Jul 1;22(3):332-51. [DOI:10.1016/j.jcps.2011.08.003]

31. Krishna A, Schwarz N. Sensory marketing, embodiment, and grounded cognition: A review and introduction. Journal of consumer psychology. 2014 Apr 1;24(2):159-68. [DOI:10.1016/j.jcps.2013.12.006]

32. Petit O, Velasco C, Spence C. Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing. 2019 Feb;45(1):42-61. [DOI:10.1016/j.intmar.2018.07.004]

33. Wedel M, Pieters R. Eye tracking for visual marketing. Foundations and Trends® in Marketing. 2008 Aug 18;1(4):231-320. [DOI:10.1561/1700000011]

34. Haber RN, Hershenson M. The psychology of visual perception. Holt, Rinehart & Winston; 1973.

35. Shepherd SV. Following gaze: gaze-following behavior as a window into social cognition. Frontiers in integrative neuroscience. 2010 Mar 19; 4: 5. [DOI:10.3389/fnint.2010.00005]

36. Ando S. Perception of gaze direction based on luminance ratio. Perception. 2004 Oct;33(10):1173-84. [DOI:10.1068/p5297]

37. Sarsam SM, Al-Samarraie H, Alzahrani AI. Influence of personality traits on users' viewing behaviour. Journal of Information Science. 2023 Feb;49(1):233-47. [DOI:10.1177/0165551521998051]

38. Rauthmann JF, Seubert CT, Sachse P, Furtner MR. Eyes as windows to the soul: Gazing behavior is related to personality. Journal of Research in Personality. 2012 Apr 1;46(2):147-56. [DOI:10.1016/j.jrp.2011.12.010]

39. Lupyan G, Rahman RA, Boroditsky L, Clark A. Effects of language on visual perception. Trends in cognitive sciences. 2020 Nov 1;24(11):930-44. [DOI:10.1016/j.tics.2020.08.005]

40. Gregory RL. Eye and brain: The psychology of seeing. Princeton university press; 2015 Feb 17. [DOI:10.2307/j.ctvc77h66]

41. Baron-Cohen S. Mindblindness: An essay on autism and theory of mind. MIT press; 1997 Jan 22.

42. Kleinke CL. Gaze and eye contact: a research review. Psychological bulletin. 1986 Jul;100(1):78. [DOI:10.1037//0033-2909.100.1.78]

43. Kobayashi H, Kohshima S. Unique morphology of the human eye. Nature. 1997 Jun 19;387(6635):767-8. [DOI:10.1038/42842]

44. Uono S, Hietanen JK. Eye contact perception in the west and east: A cross-cultural study. Plos one. 2015 Feb 25;10(2): e0118094. [DOI:10.1371/journal.pone.0118094]

45. Poole A, Ball LJ. Eye tracking in HCI and usability research. InEncyclopedia of human computer interaction 2006 (pp. 211-219). IGI global. [DOI:10.4018/978-1-59140-562-7.ch034]

46. Ahsan Z, Obaidellah U. Visual behavior on problem comprehension among novice programmers with prior knowledge. Procedia Computer Science. 2021 Jan 1; 192: 2347-54. [DOI:10.1016/j.procs.2021.09.003]

47. Lai ML, Tsai MJ, Yang FY, Hsu CY, Liu TC, Lee SW, Lee MH, Chiou GL, Liang JC, Tsai CC. A review of using eye-tracking technology in exploring learning from 2000 to 2012. Educational research review. 2013 Dec 1; 10: 90-115. [DOI:10.1016/j.edurev.2013.10.001]

48. Hsu CY, Chiou GL, Tsai MJ. Visual behavior and self-efficacy of game playing: An eye movement analysis. Interactive Learning Environments. 2019 Oct 3;27(7):942-52. [DOI:10.1080/10494820.2018.1504309]

49. Al-Moteri MO, Symmons M, Plummer V, Cooper S. Eye tracking to investigate cue processing in medical decision-making: A scoping review. Computers in Human Behavior. 2017 Jan 1; 66: 52-66. [DOI:10.1016/j.chb.2016.09.022]

50. Lin JJ, Lin SS. Integrating eye trackers with handwriting tablets to discover difficulties of solving geometry problems. British Journal of Educational Technology. 2018 Jan;49(1):17-29. [DOI:10.1111/bjet.12517]

51. Wang HS, Chen YT, Lin CH. The learning benefits of using eye trackers to enhance the geospatial abilities of elementary school students. British Journal of Educational Technology. 2014 Mar;45(2):340-55. [DOI:10.1111/bjet.12011]

52. Just MA, Carpenter PA. A theory of reading: from eye fixations to comprehension. Psychological review. 1980 Jul;87(4):329. [DOI:10.1037//0033-295X.87.4.329]

53. Rayner K. The 35th Sir Frederick Bartlett Lecture: Eye movements and attention in reading, scene perception, and visual search. Quarterly journal of experimental psychology. 2009 Aug;62(8):1457-506. [DOI:10.1080/17470210902816461]

54. Holmqvist K, Nyström M, Andersson R, Dewhurst R, Jarodzka H, Van de Weijer J. Eye tracking: A comprehensive guide to methods and measures. oup Oxford; 2011 Sep 22.

55. Ariasi N, Mason L. Uncovering the effect of text structure in learning from a science text: An eye-tracking study. Instructional science. 2011 Sep; 39: 581-601. [DOI:10.1007/s11251-010-9142-5]

56. Kok EM, Jarodzka H. Before your very eyes: The value and limitations of eye tracking in medical education. Medical education. 2017 Jan;51(1):114-22. [DOI:10.1111/medu.13066]

57. Duchowski AT, Duchowski AT. Eye tracking methodology: Theory and practice. Springer; 2017. [DOI:10.1007/978-3-319-57883-5]

58. Manor BR, Gordon E. Defining the temporal threshold for ocular fixation in free-viewing visuocognitive tasks. Journal of neuroscience methods. 2003 Sep 30;128(1-2):85-93. [DOI:10.1016/S0165-0270(03)00151-1]

59. Forrester JV, Dick AD, McMenamin P, Roberts F, Pearlman E. The eye. Elsevier; 2021.

60. Portello JK, Rosenfield M, Chu CA. Blink rate, incomplete blinks and computer vision syndrome. Optometry and vision science. 2013 May 1;90(5):482-7. [DOI:10.1097/OPX.0b013e31828f09a7]

61. Hirokawa K, Yagi A, Miyata Y. Comparison of blinking behavior during listening to and speaking in Japanese and English. Perceptual and motor skills. 2004 Apr;98(2):463-72. [DOI:10.2466/pms.98.2.463-472]

62. Karson CN, Berman KF, Donnelly EF, Mendelson WB, Kleinman JE, Wyatt RJ. Speaking, thinking, and blinking. Psychiatry research. 1981 Dec 1;5(3):243-6. [DOI:10.1016/0165-1781(81)90070-6]

63. Rayner K. Eye movements in reading and information processing: 20 years of research. Psychological bulletin. 1998 Nov;124(3):372. [DOI:10.1037//0033-2909.124.3.372]

64. Chen Z, Song W. Factors affecting human visual behavior and preference for sneakers: an eye-tracking study. Frontiers in Psychology. 2022 Jun 13; 13: 914321. [DOI:10.3389/fpsyg.2022.914321]

65. Milosavljevic M, Cerf M. First attention then intention: Insights from computational neuroscience of vision. International Journal of advertising. 2008 Jan 1;27(3):381-98. [DOI:10.2501/S0265048708080037]

66. Wright AA, Lynch Jr JG. Communication effects of advertising versus direct experience when both search and experience attributes are present. Journal of consumer research. 1995 Mar 1;21(4):708-18. [DOI:10.1086/209429]

67. Grolleau G, Caswell JA. Giving Credence to Environmental Labeling of Agro-Food Products: using search and experience attributes as an imperfect indicator of credibility. InEcolabels and the Greening of the Food Market. Proceedings of a Conference 2002 Nov 7 (pp. 121-130).

68. Overmars S, Poels K. Online product experiences: The effect of simulating stroking gestures on product understanding and the critical role of user control. Computers in Human Behavior. 2015 Oct 1; 51: 272-84. [DOI:10.1016/j.chb.2015.04.033]

69. Gere A, Héberger K, Kovács S. How to predict choice using eye-movements data?. Food Research International. 2021 May 1; 143: 110309. [DOI:10.1016/j.foodres.2021.110309]

70. Castilla D, Del Tejo Catalá O, Pons P, Signol F, Rey B, Suso-Ribera C, Perez-Cortes JC. Improving the understanding of web user behaviors through machine learning analysis of eye-tracking data. User Modeling and User-Adapted Interaction. 2023 Jul 31:1-30. [DOI:10.1007/s11257-023-09373-y]

71. Rizzo A, Ermini S, Zanca D, Bernabini D, Rossi A. A machine learning approach for detecting cognitive interference based on eye-tracking data. Frontiers in Human Neuroscience. 2022 Apr 29; 16: 806330. [DOI:10.3389/fnhum.2022.806330]

72. Akter T, Ali MH, Khan MI, Satu MS, Moni MA. Machine learning model to predict autism investigating eye-tracking dataset. In2021 2nd International conference on robotics, electrical and signal processing techniques (ICREST) 2021 Jan 5 (pp. 383-387). IEEE. [DOI:10.1109/ICREST51555.2021.9331152]

73. Zemblys R, Niehorster DC, Komogortsev O, Holmqvist K. Using machine learning to detect events in eye-tracking data. Behavior research methods. 2018 Feb; 50: 160-81. [DOI:10.3758/s13428-017-0860-3]

74. Antoniades CA, Spering M. Eye movements in Parkinson's disease: from neurophysiological mechanisms to diagnostic tools. Trends in Neurosciences. 2023 Dec 1. [DOI:10.1016/j.tins.2023.11.001]